Before we directly get into discussing testing eCommerce sites, it will be worthwhile looking at some statistics.
Source: U.S. Department of Commerce, Internet Retailer
Source: U.S. Department of Commerce, Internet RetailerWe are seeing the retail landscape changing more frequently, we all are experiencing a shift from a physical to digital retail. Amidst all these, we have also seen high-profile system /technical glitches on eCommerce sites that crippled its sales and to some extent, the trust and goodwill. Probably the one thing that differentiates eCommerce sites/eTailers/Retailers etc. is – User Experience. Thorough, well-planned, systematic, regular, detailed Testing is one of the first savior for eCommerce sites to sustain in the ever changing market. Marketing practices have started to shift from being device-focused to people-focused. We are seeing that ‘Instant delivery’ or same-day delivery services are common nowadays. Out of the numerous parameters that drive User Experience, some of these include – Competition, User-friendly navigation, secured shopping, Scalability, Reliability, and Performance. Testing eCommerce software has already gained exponential momentum with the advanced smartphones, innovative apps and new gadgets. ‘Changes’ to the retail system happen every week, daily or even hourly. There always are new offers, new products, deals, promotions, etc. With changes becoming so overwhelming, Testing becomes a must to ensure customer loyalty and market sustainability. The latest and most spoken about the approach in the retail industry is the Omni-Channel. It provides the customer with a seamless shopping experience irrespective of the customer shopping online, using a mobile device, talking to the customer care on the phone or in a brick and mortar store. Retailers must ensure a unified customer experience across devices and channels. We outline some guidelines for testing eCommerce software –