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e-commerce Testing

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e-commerce Testing - blog
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Before we directly get into discussing testing eCommerce sites, it will be worthwhile looking at some statistics.

  • Cross-border shoppers have increased drastically. This eventually leads to increase in payment transactions.
  • The eCommerce market in India expected to cross 2 Lakh crores in 2016, according to IAMAI (The Internet and mobile association of India) and IMRB.
  • The Forrester research projections say that U.S eCommerce sales will reach $ 500 billion by 2018.
  • E-commerce Share of Total U.S. Retail Sales 2011-2015: The e-commerce share of total retail sales increased more than 4 percentage points in 5 years.
  • U.S. Department of Commerce, Internet Retailer

    Source: U.S. Department of Commerce, Internet Retailer

  • Comparing year-over-year growth in total retail, non-store sales and e-commerce.
  • o Comparing year-over-year growth

    Source: U.S. Department of Commerce, Internet Retailer

    We are seeing the retail landscape changing more frequently, we all are experiencing a shift from a physical to digital retail. Amidst all these, we have also seen high-profile system /technical glitches on eCommerce sites that crippled its sales and to some extent, the trust and goodwill.

    Probably the one thing that differentiates eCommerce sites/eTailers/Retailers etc. is – User Experience. Thorough, well-planned, systematic, regular, detailed Testing is one of the first savior for eCommerce sites to sustain in the ever changing market.
    Marketing practices have started to shift from being device-focused to people-focused. We are seeing that ‘Instant delivery’ or same-day delivery services are common nowadays.

    Out of the numerous parameters that drive User Experience, some of these include – Competition, User-friendly navigation, secured shopping, Scalability, Reliability, and Performance.

    Testing eCommerce software has already gained exponential momentum with the advanced smartphones, innovative apps and new gadgets.
    ‘Changes’ to the retail system happen every week, daily or even hourly. There always are new offers, new products, deals, promotions, etc. With changes becoming so overwhelming, Testing becomes a must to ensure customer loyalty and market sustainability.

    The latest and most spoken about the approach in the retail industry is the Omni-Channel. It provides the customer with a seamless shopping experience irrespective of the customer shopping online, using a mobile device, talking to the customer care on the phone or in a brick and mortar store.
    Retailers must ensure a unified customer experience across devices and channels.

    We outline some guidelines for testing eCommerce software –

  • Creating an account, login
  • Registered and Guest checkout
  • Persistent shopping cart
  • Product details, display, reviews
  • The Search form, Sort, Filter, Pagination
  • Recommended products – based on search history, wishlist, etc.
  • Integrated Payment gateways, Secured shopping
  • Order modification, Cancelling order, Returning a product
  • Social integration
  • Cash on delivery
  • Customer support page
  • Customer notifications
  • SEO (Search engine optimization) – XML sitemap, internal indexing, Meta descriptions, etc.
  • Cookie auditing
  • Web standards – HTML & CSS validation checks
  • Accessibility test – WCAG guidelines, access with screen reader, access with/without mouse
  • Performance test
  • Mobile device compatibility test – Smartphone /Tablet, Apple iPhone /iPad, Android, Blackberry, Windows OS
  • Content detail and validation
  • Globalization testing
  • Cross sell and Up sell testing
  • Browser compatibility test – IE, Chrome, Firefox, Safari, UC (per requirement)
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