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With more people using their phones to surf the web, it is becoming more critical for companies to offer mobile applications to engage with their audience. Unfortunately, apps are becoming more and more commonplace, and it is becoming increasingly harder to keep users engaged with them. To make things worse, many of these apps end up packed with unhelpful and inefficient features that leave something to be desired.
How do you, as a company, develop the perfect mobile application that keeps users happy? Although that’s a tricky question to answer precisely, here are the things you can do to help you achieve that goal:
Fix Crowded Interfaces
Crowded interfaces are a no-go for any application. Apps are supposed to be easy to use and simple, and if yours is anything but that, it is time to get fixing. A clean interface limits distraction and improves efficiency, two factors that your users will appreciate a lot. As such, if your app looks like an explosion in a steel factory, then you will need to spend some time cleaning things up to make things simple and intuitive!
Get Rid of Contact Forms
While one of your goals is to remain open for contact with your audience, you don’t want to use contact forms. Such forms can be annoying to fill, especially on small mobile devices. As such, they should stay on platforms like a laptop or a desktop. For mobile devices, you should eliminate them and replace them with in-app chatbots and live support.
Remove Manual Payment
Much like contact forms, a manual payment method is time-consuming and annoying to do on small devices. Rather than use this as your app’s way to receive payment, it is far better to use integrations that allow users to pay using their mobile wallets quickly. This way, users are far more motivated to buy anything from you simply because the paying process is quick and straightforward.
Reduce Update Frequency
Updates are vital to keeping your app up to date and secure at all times. They are also essential in adding new features that are useful to your audience. However, what’s not helpful is if you update the app too often. Rather than making multiple small updates, do one larger update so that your customers won’t have to keep updating their apps before using them.
Replace Email and Password Logins
Your app may require your users to log in to pull out their personalized app. However, using email and password logins can be annoying to do, much like how contact forms and manual payments are. To keep your users happy, use integrations that allow users to log in with their already existing emails like their Gmail or Facebook accounts. This way, they can quickly log in with a single click of a button.
With these changes, your app will become much more efficient, effective, and overall user-friendly. This will enable you to engage your audience with your brand far more easily, keeping your app used and providing you with plenty of opportunities to share deals, convert, sell, and do more with your audience. That said, if you are not so sure as to what you can do to improve your application, we highly recommend reaching out to professional software developers to help you out. They can share tips on what can be done to improve your app, even putting them into action if you decide to work with them. This investment is worth it, as not only do you improve your app, but have professionals take care of it to ensure a quality result!
Codoid is an industry leader in Quality Assurance, offering brilliant engineers to help companies develop the best products possible. If you are looking for top QA companies in the US to test your mobile app, work with us today!