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Mobile App Testing

Why You’ll Need to A/B Test All Your Mobile Applications

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Creating a mobile application is more than just having a wireframe design and making it into a reality. There is a lot to consider when dealing with code and programming because it requires the language to make sense to make things work. Having the design in mind is integral in the app’s overall usability because any software that doesn’t look nice won’t sell. This area is where mobile app testing services come in to ensure that it not only looks beautiful but works like a dream as well. 

Software testing companies are a dime a dozen nowadays, but these companies exist for a good reason. Each available mobile testing service provider can offer something new and unique insights into your app’s functionality. These services are run through strenuous A/B testing to ensure each feature you implement works and operates smoothly. Here’s why you need to invest time and resources into tirelessly A/B testing your mobile app:

What A/B Testing Can Do for Your App

Mobile testing services are often needed more than other kinds, as so many people are heavily invested in their smartphones over their personal computers. Almost all software companies try to target the millennials, as they are the prime users of smartphones and their respective applications. Younger individuals are always buying into apps, and they often know straight away when to stop using one because it’s not responsive. This generation of people is often more impatient with technology, so they immediately replace slow and outdated hardware and software. 

A/B testing pits two versions of any mobile app side-by-side in front of users to gauge what works and what doesn’t. This method provides valuable feedback that can improve the way these applications run and drive conversions. Overall, testing new features and improvements ensures that people enjoy the functionality, which will let you know what is positively met or rejected by the users. 

Apps are Typically Used Once and Never Again

There is only one chance to make a good impression in the vast ocean of mobile apps before someone uninstalls it and looks elsewhere. Newer software development companies have to watch out for apps that aren’t sharpened by release, as these can damage all investments poured into projects. Mobile testing service providers are great companies to invest resources in, as they often have a healthy set of developers who can offer invaluable feedback. 

If you’re trying to get people to stay on your app for the long run, you’ll need to do extensive testing to create an app with good usability and functionality. In a market with tons of competition, having a software piece that doesn’t work as intended will damage your company’s reputation. Users pay attention to developers that don’t perform well or don’t bring much to the table, meaning that you’ll want to get it right the first time and continue innovating.

Whether you’re creating social networking apps, mobile games, or other kinds of productivity software, mobile app testing services can be invaluable to your company’s growth. Feedback is the key to improving what you have set out, and if anything doesn’t work in beta testing, you’ll need to iron these out before the public gets to use them. 


Testing mobile apps is an essential service to invest in, as creating software is a delicate field that requires accurate coding and programming to get things to work effectively. Even the best companies fall short on the language side of things, which is why mobile testing services can give them the feedback they’ll need to improve their programs. 

Codoid is one of the leading software testing companies that can work with various developers to achieve quality assurance in whatever they create. Our engineers can assist startups and other software developers test apps of multiple platforms and provide essential feedback to improve user experience. Contact us to learn more about how we can help you with better mobile app development. 


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